The issue of the relationship between simile and characterization in describing God is one of the most fundamental and at the same time controversial issues in the history of theology and Quranic interpretation. On the one hand, the language of the Quran includes verses that, by using sensory and human expressions, establish a kind of conceptual rapprochement between God and the audience, and on the other hand, it contains verses that explicitly emphasize the absolute characterization of the divine essence from any similarity to creatures. The combination of these two groups of verses has always paved the way for the formation of conflicting theological-interpretive approaches, from simileism to extreme characterization and the closure of attributes. This article, with an analytical approach and relying on the theological-interpretive method, attempts to examine the “strategy of the Quranic language” in dealing with this duality; a strategy that is not based on eliminating one in favor of the other, but on meaningfully organizing the relationship between simile and characterization. The language of the Quran in describing God has a purposeful and guiding structure that, on the one hand, enables understanding and communication of the human audience and, on the other hand, preserves the boundaries of divine revelation. Therefore, the results indicate that the combination of simile and revelation in the Quran is not accidental or due to a conflict of expression, but rather the result of a coherent linguistic strategy that has a theological and educational function in the process of religious guidance of the audience.